Persuading you to buy

Emotional appeal

This is when advertisers seek to associate positive emotions

For example in this Nike advert they used colin kaepemick a NFL player that has been banned from playing the sport again because he kneeled during the anthem as protest for innocent black people that have been killed or brutality beaten by the police in American and the advert shows people who are playing a sport and wasn't really good at it in the begin but carried on trying .Colin Kaepemick is talking in the background about how you shouldn't give up on a dream even if it seems impossible. 

Humour

By making the audience laugh, advertisers can get associate positive human emotion with a product

Moneysupermarket advert used humour by making a businessman  wear a suit but the bottoms  are really tight shorts that look like its made for a woman and he is walking down the street like it is a catwalk, then he starts to dance around people showing off his shorts as if he is dancing like a woman at the strip club.

Punishment/Fear

This is often done quite subtly suggesting to an audience that if you don't own a particular product you will in some way suffer.

Vodafone - advert shows firefighters put out a fire and there is narration, the person narrating talking about how they trust each other and then it ended and narration saying 77% of the emergency services use Vodafone, they are implying that if you don't use Vodafone during accident mostly won't get help.

Reward/hope

can be physical or psychological

Mcoy's - Normal day at work and the man ate a chip and then the narration said you can win 10,000 pounds if you buy Mcoy's, this will encourage people to buy it because have a chance of winning a lot of money.

Repetition

not the most subtle of techniques, but can be very effective.

webuyanycar.com- Advert shows a man talking on the news and talking about how you can any car from webuyanycar.com, then all of sudden he starts dancing and repeating the same sentence over and over again, this is useful because the sentence can get stuck in the audience head.

testimonial
 when the company put people in the advert to give credibility to the brand.
Dove - Advert shows models talking about the positive benefits of the soap and they demonstrate how nice their skin looks.

Experts

By enlisting a paid expert to sell the product can give a brand credibility, this can include a celebrity.

Colgate - Advert shows a dentist talking about the benefit of it, how it is safe to use. This makes the audience trust the product more.

bandwagon

advertisers will sometimes appeal to the individual’s desire to be popular and well liked. Usually, in these ads, the product will look more appealing because so many people in the ad are enjoying themselves while using the product. This encourages the consumer to “jump on the bandwagon” and become like everyone they see on TV using this product.

Instagram - Advert shows friends together taking pictures around London and narration about how you ain't living your best life if you don't use Instagram to share your life