Nike Advert Mise-en-scene

The advert was located in a football stadium as well as different cities around the world and performance was done by football players that are famous along with musicians the producer got well-known people around world in the advert because it will attract people to watch the advert even if they don't have any interest in the football boots but they might know someone who will tell them to watch it.

 Citizens that were watching the game that is extras, their performance was really brilliant, their facial expressions were believable. Also the football players movement were swift and sharp making themselves look very skilful like they ain't human, the extras movement were perfect especially when they were watching the game, their movements were filled with energy, showing that they are excited but afraid at the same time as well as extras that were in different cities talking about the awaken phantom made their movements look dramatic while they were talking about it so they can get their message across about phantom being incredible.

 This is very effective for the viewers because their acting is done well, it will make the viewers want to carry on watching it, the costume for football players was their usually kit for when they play football, however, Ronaldinho was wearing a yellow suit indicates that he represent Brazil.

The advert begins with a voiceover (never believed in monsters, until that night) showing a man that has a facial expression that looks like he is terrified and the crowd cheered, then there is a dialogue( whatever happened didn't sound pretty) the woman facial expression looks worried, all of sudden you can hear a lion roar.

 The crowd goes crazy in fear of what's to come, The producers did this so that it builds tension for the viewers make them feel curious, then the lighting becomes dark, there is bright white light in the middle of the stage along with another dialogue(saw it with my own eye) old man said it with a eye patch on and you can't nothing else but his voice, producers carried building tension for the viewers so that it draws them in. 

Also goes back to the scene where you see the crowd and the crowd are cheering, then you will see effects a gust of black smoke come down as well as a black figure moving out of the black smoke dribbling with the ball towards his opponent along with you can hear non-diegetic sounds like a lion growl, thunder, and music, producer did this to make a dramatic effect and the music to change the mood.

Furthermore, the producer used effects to make the ball disappear while the black figure does stepovers a football skill, this demonstrates that the awaken phantom that is the name of the football boot that Nike is advertising has an unbelievable effect if you use them to play football, there is close up shot on the boots in slow motion, this effect was used to show so that the viewers can see the design of the boots and the black figure will change into a professional football player that is well known around the world suggesting that even football players that are your role models use these boots.

 this is aimed at an audience that plays football and using professional football payers will make them want to purchase them so they can be just like them. Also, the producer used even more edits while the player was dribbling making him look like he has eight legs and when the player was dribbling he was able to nutmeg an ant, this edit made it seem like these boots will change you completely and  won't be human no more, this will make viewers feel excited and pumped with energy about the boots make them want to purchase them even more.