advert print Analysis

The Coca-Cola advert print shows a medium shot, so it reveals the person upper body, they used composition as you can see the top of his head has been cut out as well as you can see a bit of the background. They have done this to zoom in on the coca cola along with the prop that is a guitar, meaning that he is a musician, so the audience can just focus on that image alone beside the logo and the logo is bright red so it can stand out.

 Also, the lighting is dark and has bright yellow spots of light along with the rain looking yellow as well, and the musician has a soft light that glows around his hair and hand, but there is a contrast between the yellow and dark light. This emphasis on the location because it will make the audience think that he is performing at concert or festivals at night, this image probably aims at 16+, furthermore his facial expression looks calm and composed, telling the audience no matter what situation you are in coke always helps. The model is our focus because they want the coca cola bottle to be in focus because that's what they sell.  




The Adidas advert print shows a long shot, so that the audience can see fairly large subject and most surroundings, eye level is placed at the subject's height so it can be neutral as well as there are images of famous football players in different positions were they are going to kick the ball, this advert print is aimed at an audience that plays football because the advert print even has images of football boots at the bottom. 

Also the background is dark and the text is white, this makes the images and text stand out more , the producer done this so that when people see the advert print their focus will be on that, the images of the players are around the bold slogan:(all in or nothing) indicates you should put all your effort into playing football and if you don't, you won't gain nothing and the example is images of the famous football players, showing them will inspire others to try  play football and this will help Adidas because the audience will see their role models wearing the boots they are selling and it makes them want to buy it .