Thursday, September 20, 2018

research about KitKat


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What is it ?

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé.

How is it made?

Kit kat starts off as sheets of water, they are pasted together, the sheets are then cut up into smaller pieces, then the chocolate is added. The wafers are added on top of the chocolate which is smothered in even more chocolate to make a crunchy taste in the middle. Finally the chocolate is taken off the moulds and sent to be packaged.

History:

 The Kit Kat name originates from the late 17th century in London, when a literary club met at a pie shop owned by pastry chef Christoppher Catling. The group was called the Kit Kat club and took its name from an abbreviated version of the owner's name.

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Who is KitKat for?

I think KitKat is aimed at(7-30)and not younger than that because parents wouldn't allow their kids that's under 7 years old to eat them because they want them eat healthy and still see them as babies.Demographic middle class /lower class will probably buy it but upper class would just buy those posh chocolates  


How has it been advertised in the past?


This advert made in 2010 is very creative as it shows how even animals love kit kat and they showed how a man ate kitkat and right after squirrels started dancing and this is witty and I think it was a good idea.




This advert made in 2013 shows how a man eats kit kat and straight after the babies start going crazy and this is similar to the squirrel advert so kitkat like to do similar adverts.











































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