Explorers :someone who travels to places where no one has ever been in order to find out what is there 
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research
Mainstreamer having or using ideas that everyone will accept
Aspires: want something very much or hope to achieve something or be successful
Succeeders :always want to do something good, ambitious and humble
Resigned accepting that something you do not like will happen because you cannot change it
strugglers: someone that has difficulties to with any task,contest and goals
Reformers: a person that makes a change to something in order to improve it
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